BODW 2026: A Shared Shenzhen Brief for Family-Office Advisers and the Next Generation

Start with a shared business question

Imagine advising a family business where the founder values craftsmanship and the next generation wants a faster, more digital customer experience.

Both want the business to endure. They disagree about what deserves to change.

Now put them at Business of Design Week in Hong Kong. The organiser says the 2026 Summit will bring together more than 50 creative leaders and business decision-makers across six topic pillars, including Brand Transformation and The New Luxury & Artisanal Innovation. Source ↗

That gives you plenty to discuss. The useful work starts when you connect a session to a decision the family actually faces.

For family-office advisers, this is an opportunity to shape a shared learning brief before anyone adds another stop to the itinerary.

Start with one tension: preserving a brand's identity while making it relevant to a new customer.

Give the conversation something concrete

Then agree what you want to examine together. It might be how a public flagship store explains an unfamiliar product, how a service feels when technology enters the experience, or how an independent business makes its craftsmanship visible.

A thoughtfully scoped Shenzhen extension can give that conversation something concrete to work with.

Ask each generation the same questions. What should we preserve? What needs to change? What would we test in our own business?

Write down where the answers differ. That disagreement can become the brief for the next conversation with management, designers or customers.

Futurebound Private shapes paid, personally hosted Shenzhen programmes around a defined business question, with local context and a private debrief. Any company conversation depends on relevance, scheduling and individual host approval.

Explore an adviser-led Shenzhen brief

If your client is planning BODW, decide what the family needs to learn before deciding where it should go.

Visit Futurebound to explore an adviser-led brief. What question would help both generations see the business differently?